There are a variety of tactics out there that online businesses have been using to expand their customer base. But one particular tactic that most businesses are yet to tap into are podcasts. If you are one of those that are yet to see the light of the benefits of podcasting, below are just a few of the ways running a podcast can help your online business grow to great heights.
- Make contact with a fresh audience
Different marketing strategies expose your business to specific categories of potential customers and podcasting can bring you to the notice of millions of new audiences. If properly utilized, podcasting can become a powerful tool for bringing your business and services to the attention of not just customers in your locality but also around the world. This can ultimately lead to your website receiving a significant surge in traffic after a few successful podcasts.
2. Bring you and your potential customers closer
Social media is a great way to build a rapport with your target market but podcasting takes this a step further. Podcasting will let your audience get a better understanding of you and your business and this can be the start of building a beneficial relationship. With the rapport built through podcasting, you can grow your customer loyalty and thus boost the growth of your business.
3. Make you an authority in your niche
Podcasting is a great way to share your expertise within your niche market. The more knowledgeable you sound on a podcast about your industry, the more your listeners will begin to consider you as an authority within your field. For instance, you could be providing business insurance, van hire or website management – as long as your podcasts provide insights and advice on how to get the best value for money, you will in time be considered as the go-to source for information. Simply put, customers believe in a company that’s an expert in its industry and podcasting is a great way to showcase your expertise.
4. Grow your brand awareness
Brand awareness among your target customers is essential for a variety of reasons. By podcasting on a frequent basis, you’ll be bringing your brand to the awareness of more and more people on a regular basis. This is especially so if you can master the art of making an entertaining or engaging podcast. With this, in no time, your brand name can become one that’s on the lips of everyone who’s ever listened to your podcast. In short, regular podcasts are a great option for effectively advertising your brand at less cost.
5. Outshine your competitors
The online business environment is highly competitive and you need every tool at your disposal to set your brand apart. Podcasting is one tactic that’ll definitely set you apart from competitors by giving your brand a unique voice that audiences can relate to. If you use podcasting the right way, outperforming the competition within your niche market should be a breeze.
These are just a few of the ways podcasting can help your online business takeover in your specific industry, so stop hesitating and start working on your first podcast.